Advertising Methods for Selling Ad Space on Your Website
If you are looking for more methods to grow revenue on your website then there are plenty of advertising options available to you at different ad networks. Let’s get started with the different types of adverts you can publish on your website and where you can signup to get them.
Here is a video on Identifying Advertising taken from the beginner’s course.
IAB Banner Ads
These types of banner advertisements are by far the most typical ads you will have seen on many websites. They are the bread and butter will typically have higher competition from top paying advertisers because they are so heavily used throughout the internet. The more the advertisers pay and compete for the ad space = the more you as the publisher and the ad network will profit from verified clicks & impressions. Any decent advertising network will take a smaller % of what the advertiser is paying them and give you the larger part of it. Typically the split is usually 60 percent to you and 40 percent to the ad network. If I remember correctly Adsense only takes 38%.
There are literally hundreds of ad networks that offer to aggregate ads from advertisers on your website but in my experience with the types of website I am operating, these 2 networks payout top dollar.
https://www.google.com/adsense
Owned & Operated by Google
Owned & Operated by Bing & Yahoo!
In-text
Is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
They even have a WordPress plugin that they will introduce to you so you can just plug it in and the advertisements appear automatically. (There is documentation to deactivate it for certain pages, posts and what not.)
In-image
Is a form of contextual advertising where specific images on a website are matched with related advertisements. If you have an image heavy website you should seriously consider using these ads to monetize those static images.
http://imonomy.com/: I recommend their myFlip and myTag ads.
http://gumgum.com/: Eye-catching animated creatives.
Interstitial
An interstitial ad displays before a user can access requested content, sometimes while the user is waiting for the content to load. Interstitial ads are a form of interruption marketing. Forbes welcome example.
You can find these types of ads offered by many different networks just search Google for: Interstitual Advertising
Be aware that Google now has a policy on these types of ads and you should educate yourself on it.
Pop-Up and Pop-Under
A pop-up ad is an ad that “pops up” in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive.
Affiliate marketing
Is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Links on an affiliate site will often have additional information at the end of them like: ?ref=username ?aff=3755
Sometimes the whole link will be unintelligible like the ones you see from CJ:
http://www.dpboglvw.net/click-4240873-3215923
Example of a GAN (Google Affiliate Network) link:
http://gan.doubleclick.net/gan_click?lid=123456&pubid=777444
Here is an article that goes into more detail: Affiliate Links Explained
Recommended Affiliate Networks
ShareASale: An affiliate network that been around for 16 years. I’ve found many products and companies that do not even list affiliate programs on their own websites.
Commission Junction: Another top affiliate network you should join. They all have different advertising partnerships so you might find the products your looking for on one that you cannot find on another.
Miscellaneous Creatives
There really are too many website advertising options to list but I’ll give you a few more that I know that rich media advertisements. These can be found at a number of different ad networks.
Peel Away Ads
Floating Ads
Basically you can float(no this is not a “The 100” reference ;p ) any IAB Banner ads but you can also get very creative with them. Here is a great write up about them specifically.
Wallpaper Ads
Due to responsive web design used to make sure that websites fit properly across multiple devices (desktop, tablet, phone) these types of ads aren’t used very much anymore. But many websites that cater only to desktop users still use them. The website owners can still get away with this by detecting devices and serving different web addresses to them. You can see a live example of this by visiting http://www.advertserve.com/examples/wallpaper.html on your desktop computer. It’s a lot of space to advertise with and it will pay you well.
Video ads
I mean if you have ever been on YouTube then you should have seen these at some point in your life.
Sales Page
Umm.. a page.. that is on the internet.. that sales you something..
Example: insanity asylum 30 day workout program
The whole point of learning all of this is you should know if you are being sold to and what opportunities you have available to you as a marketer.